12/31/2023 0 Comments Wallstreetbets lingo bloombergThe Fossey Fund released a Twitter thread giving the inside account of how the viral adoptions transpired. They also created new, custom adoptions that provided additional fundraising fuel.Įngage the media with behind-the-scenes details. Within days, the Fossey Fund designed and released a limited-edition t-shirt to commemorate WSB’s motto “Apes Together Strong.” The shirts sold out almost immediately. She thanked Wall Street Bets for the adoptions and provided status updates on fundraising, using financial terms to explain to these investors how their donations would “pay dividends” and have an “ROI” for the planet. and one from the field in Rwanda – disseminated on Reddit and Twitter. The Fossey Fund’s CEO made two videos – one from the U.S. The communications team wasted no time, working over the weekend to strategize and begin to engage this new audience. On social media, what’s trending today is passe tomorrow. Here’s how the Fossey Fund made the most of this opportunity – and raised hundreds of thousands of dollars in just over a week.Īct fast. As part of our pro-bono work for the Fossey Fund, Spring Green contributed media relations and social media strategy to the campaign, which was recently recognized in PR News’ national nonprofit awards program as one of the best fundraising campaigns of the year. The Fossey Fund team quickly pulled together a campaign to engage and leverage WSB’s sudden interest, and to translate it into meaningful fundraising, education and brand awareness. In the lingo of the WSB community, “gorillas” and “apes” are common themes. Small-dollar donations go a long way toward supporting the Fossey Fund’s very successful field programs, and they work hard to ensure every single dollar raised is used to its full potential to conserve wildlife and habitats.Ī tip from a supporter alerted them that gorillas and the Fossey Fund were trending on one of Reddit’s most active and notable subreddits, r/WallStreetBets, the same group behind the GameStop and AMC Theaters “guerrilla” short-squeeze investing movements. In March of 2021, the small communications team at the Dian Fossey Gorilla Fund noticed their gorilla adoptions – a key part of their grassroots fundraising efforts – were suddenly going wild. ![]() To maximize the opportunity, you’ll want to keep engaging your new audience and inspire them to act. ![]() But have you considered what comes next? Getting thousands of likes, clicks and shares is only a first step. If you have a hand in social media, you’ve probably dreamed of going viral.
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